Peggy Cohen

Peggy Cohen is a consultant at Skaled Consulting. Peggy has previously worked at Scalewise, DealRoom, Pavilion, and Donnelley Financial Solutions (DFIN). At DFIN, they were the Senior Vice President and International Head of Global Capital Markets. Peggy led a $110M ARR business unit in APAC, EMEA and Canada with a mandate to retain core transactional revenue while transforming sales teams and driving new revenue as the company was repositioned as a provider of expert-supported financial services software solutions. Peggy oversaw 5 direct reports (regional leads) and a 75+ sales headcount. Peggy increased lead generation significantly by establishing an inside sales team and collaborating with marketing to launch digital strategies and social media campaigns. Peggy transformed the Asia market sales force by introducing process “huddles”- building communication and collaboration between sales and product teams, and implementing account planning strategy sessions and pipeline reviews. Peggy hired new regional sales leader with requisite consultative SaaS sales experience, shifted infrastructure and introduced sales training and presentation skill-building. Peggy established mentoring program linking high performers across markets. Peggy achieved operational efficiencies, including eliminating 80% of sales expense in Brazil by facilitating a reseller partnership to drive revenue on the newly established SaaS platform.

Peggy Cohen has a Master of Business Administration (MBA) in Marketing/Marketing Management, General from New York University and a Bachelor of Science (BS) in Human Development and Family Studies, General from Syracuse University. Peggy also has certification from LinkedIn in How to Create a Perfect Elevator Pitch.