Jakob Pihl is a digital strategist at Skånetrafiken since January 2019, responsible for overseeing the company's social media presence and developing digital services. Previously, Jakob worked at Region Skåne as a communicator focused on strategic communication and media, where content creation for various digital channels was a key responsibility. Earlier experiences include roles as a tourist communicator at Kristianstad Kommun, a communicator intern at Malmö FF, and various positions in customer service and technical support. Jakob holds a Bachelor’s degree in Strategic Communication from Lund University and has furthered education in moving image and webcasting at Malmö University, as well as studying at Hong Kong Baptist University.
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