James Beirne

James Beirne is an experienced editorial professional currently serving as the Editorial Director and Senior Copywriter at Skechers since April 2008, where James launched the Skechers Performance Division and established a consistent voice for the brand in the athletic footwear market. Prior to this, James held positions as a Copywriter at Davis Elen Advertising, contributing to campaigns for notable clients such as Cisco and Toyota, and as a freelance Copywriter at Roddan Paolucci Roddan, creating promotional content for various home builders. James also has a background in writing and content development at Siegel & Gale, Lindamood Bell Learning Processes, Julie Dennis Brothers Photography, and la2nite.com, with early experience as a Film Release Coordinator at Creative Planet and a Special Events Production Assistant at the American Film Institute. James holds a Bachelor of Science degree in Film and Television from Boston University and has furthered education at both Otis College of Art and Design and St. Mary's College of Maryland.