Veronica Serna

Veronica Serna is an accomplished MBA candidate with extensive experience in international planning, merchandising, and retail operations. Currently serving as the Director of International Planning at Skechers, Veronica oversees strategic operations across 31 countries, emphasizing growth aligned with innovation, quality, and sustainability. As a Senior Global Consultant, expertise in merchandise planning and brand development further highlights Veronica's leadership in global supply chain and retail. Previous roles at Pandora and a long tenure at Skechers showcase successful management of gross margin, pricing strategies, and market expansion across multiple countries. Educational background includes a Bachelor's Degree in International Business from Southern New Hampshire University, an Associate’s Degree from FIDM, and ongoing pursuit of a Master of International Business Administration.