Eliott Guérin

Head of Marketing at Skello

Eliott Guérin is the Head of Marketing at Skello, a company that helps individuals find quality professionals in the fields of coaching, legal work, education, and health. Previously, Guérin served as the Head of Acquisition at MyBestPro, a marketplace that allows individuals with construction or renovation projects to find advice and get free quotes from building professionals.

At MyBestPro, Guérin was responsible for the management and optimization of the Marketing P&L in a ROI logic. Eliott also developed lead generation levers such as Affiliation, Chatbot, Display, Emailing, Facebook Ads, Growth Hacking, Inbound Marketing, Native Ads, Outbound, Partnerships, and Retargeting (Criteo), as well as SEO and SEA (AdWords, Bing, Bid Management, DSA, RLSA). In addition, they oversaw the lead qualification process and lead nurturing using CRM and Marketing Automation.

Guérin also served as the Product Owner for Habitatpresto, a project management website in agile Scrum method. Eliott was responsible for optimizing lead generation paths and landing pages through web analytics, AB tests, UX, and user stories. Eliott also measured performance and margins through reporting to the codir and comex of MyBestPro Group (Vivendi Village).

In their previous role at MyBestPro, Guérin also oversaw the onboarding process for new marketing employees, providing training and coaching for marketing project managers, community managers, content managers, and traffic managers.

Eliott Guérin has a wide range of experience in many different fields. Eliott is a FullStack Developer and has experience in web development. Eliott has also worked as a family member in the Spring Session at Join Lion. In addition, they have a Baccalauréat in sciences économiques et sociales from Lycée Grandmont and has also received certifications from the MEDIA INSTITUTE in CQP Stratégie et Communication Online, from Google in Certification AdWords Publicité sur le Réseau de Recherche, and from HubSpot in Inbound Certification.

They work with Lucie Guinois - VP, People, Alexis de Bouvet - Head of Sales, and Charles Tenot - Chief Business Officer. Eliott Guérin reports to Quitterie Mathelin-Moreaux, Co-Founder & CEO.

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Timeline

  • Head of Marketing

    Current role

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