James Toal

SVP, Sales Region Europe at SKIDATA

James Toal is a seasoned executive in the parking management and business development sectors, currently serving as the Senior Vice President Europe at SKIDATA since June 2014. In this role, Toal is responsible for approximately 50% of the total sales for SKIDATA Group in Europe, focusing on segments such as parking, ski sports, and events. Previous experience includes leadership positions at APCOA PARKING Austria GmbH and APCOA Parking Holdings GmbH, where Toal managed regions across Eastern Europe and developed international business strategies. Earlier, at SKIDATA AG, Toal held the position of Vice President Marketing and Sales, overseeing global sales efforts and international partnerships. Toal holds an MBA in General Management, Sales & Marketing, as well as a Bachelor of Engineering in Mechanical Engineering and Industrial Engineering & Management.

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