Kareem Azees

Mentor, Growth Marketing at Skillful

Kareem Azees has a diverse work experience spanning several companies and roles. Kareem began their career as an Intern at The Del-Ric Group, where they supported the leadership team with operations tasks and created an in-house CRM system. Following this, they interned at CN as a Project Analyst, managing the change management process for a new automated gate technology project.

At Autodesk, Kareem started as an Intern in Growth - Consumer Products, where they contributed to growth projects for Pixlr and SketchBook. Kareem then became an Analyst in Growth - Consumer Products, specializing in subscription and product analytics. Kareem introduced new tools to optimize multi-touch attribution and redesigned the cancellation flow, resulting in a 30% reduction in churn. Kareem later transitioned to the role of Analyst in Digital Marketing - Media & Entertainment + AutoCAD, working on self-service sales and optimizing spend across various channels.

Kareem then joined Coohom as the Manager of Product Marketing & Growth - International Expansion. Kareem played a pivotal role in launching the brand globally and spearheaded the expansion overseas. Their work contributed to significant revenue growth and recognition for being data-driven. Due to the impact of Covid, Kareem led the pivot to launch a virtual showroom product, which successfully re-engaged key accounts and drove sales.

Following their time at Coohom, Kareem joined Houzz as a Manager of Growth Marketing - Houzz Pro, where they helped home renovation and design professionals succeed in finding and engaging customers through various marketing strategies. Kareem scaled paid media spend, conducted landing page personalization, and tested ad creatives, leading to overall optimizations and improved conversion tracking.

Kareem then became a Mentor of Growth Marketing at Skillful, an immersive online learning experience for individuals interested in working at leading tech companies. Currently, they are a Sr. Manager of Growth Marketing at Scratchpad, responsible for the execution, management, and measurement of the sales process through various marketing initiatives.

Throughout their career, Kareem has demonstrated a strong focus on growth marketing, sales enablement, and data-driven decision-making.

Kareem Azees has pursued a Bachelor of Business Administration (BBA) with a focus on Marketing at the Schulich School of Business, which is affiliated with York University. Kareem has also studied at the Copenhagen Business School, where they worked towards a second Bachelor of Business Administration (BBA) degree, focusing on Entrepreneurship & Innovation. However, specific start and end years for both educational experiences were not provided.

Links

Previous companies

Coohom logo
Houzz logo
Autodesk logo

Timeline

  • Mentor, Growth Marketing

    January, 2021 - present