Liliana Upegui

Liliana Upegui is a seasoned marketing professional currently serving as Chief Marketing and Innovation Officer at CMOSkillsAssess since January 2024, where responsibilities include spearheading the development of an AI-driven SkillsAssess tool and overseeing the platform's marketing strategy. In addition, since September 2021, Liliana has held a similar position at Barefoot eLearning, focusing on creating marketing strategies to enhance learning solutions for businesses. Previous experience includes serving as a Creative Promo Producer at Caracol Televisión from February 2016 to September 2019, where Liliana directed comprehensive marketing campaigns, and as a Copywriter & Social Media Manager at Global Works, managing global brand strategies across varied markets. Liliana also worked as a Project Manager at EO Integration, coordinating Intellectual Property selection in the US Hispanic market and Latam. Academic qualifications include a Master of Science in Digital Business from the University of Westminster and dual MA degrees in Media and Creative Industries from Loughborough University London.