Liliana Upegui

Chief Marketing And Innovation Officer at SkillsAssess

Liliana Upegui is a seasoned marketing professional currently serving as Chief Marketing and Innovation Officer at CMOSkillsAssess since January 2024, where responsibilities include spearheading the development of an AI-driven SkillsAssess tool and overseeing the platform's marketing strategy. In addition, since September 2021, Liliana has held a similar position at Barefoot eLearning, focusing on creating marketing strategies to enhance learning solutions for businesses. Previous experience includes serving as a Creative Promo Producer at Caracol Televisión from February 2016 to September 2019, where Liliana directed comprehensive marketing campaigns, and as a Copywriter & Social Media Manager at Global Works, managing global brand strategies across varied markets. Liliana also worked as a Project Manager at EO Integration, coordinating Intellectual Property selection in the US Hispanic market and Latam. Academic qualifications include a Master of Science in Digital Business from the University of Westminster and dual MA degrees in Media and Creative Industries from Loughborough University London.

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SkillsAssess

SkillsAssess is an AI-powered, course-agnostic platform that helps businesses, training providers, and employment initiatives map skills, identify knowledge gaps, and deliver truly personalised learning using their existing training resources or guiding them to the right content if needed. Many organisations already have an LMS or access to training content, but without insight into what their people actually need, learning becomes unfocused and ineffective. SkillsAssess is here to change that. How It Works:
 - AI-Powered Skills Mapping – Assess employees or job seekers to uncover skills gaps and strengths. - Adaptive, Targeted Assessments – Intelligent, role-specific assessments that provide real-time insights. - Personalised Learning Pathways – Match individuals with training based on their actual needs, not guesswork. - Flexible Content Approach – Use your existing training library, integrate new content, or let us guide you to the best resources. - Real-Time Analytics & Reporting – Track progress, measure learning impact, and optimise training investments. Who is SkillsAssess designed for? - For Businesses: Ensure employees get the right training to enhance performance and career growth. - For Training Providers: Offer data-driven, skills-based learning programs that maximise learner success. - For Employment Initiatives: Help job seekers gain the skills they need for their desired roles, improving employability. Ready to make skills development smarter? Contact us today to see SkillsAssess in action: sales@skillsassess.ai


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