Cynthia Jenkins

CMO + Co-founder at skillsgapp

Cynthia Jenkins is a seasoned professional with extensive experience in creative leadership and entrepreneurship. As the CMO and Co-Founder of skillsgapp, Cynthia drives marketing strategies, while also serving as Creative Director and Partner at ZWO. Additionally, Cynthia is the Owner and Founder of CPJ + Co, contributing to diverse projects and initiatives. Furthermore, Cynthia shares insights and expertise as a Columnist and Writer for Parenting OC Magazine, showcasing a commitment to engaging content creation.

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Laguna Beach, United States

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skillsgapp

States, regions, and industry all want the same thing: A qualified workforce pipeline. By transforming skills development, career awareness, and job opportunities into mobile and web-based gaming technology, we are revolutionizing how the next generation engages in - and views - skills-based careers at an earlier age. Who we work with: · State and regional economic development agencies · Industry: Advanced Manufacturing, Cybersecurity & IT, Life Sciences, Healthcare, including Durable Skills · K-12 and post-secondary education With 10,000 Baby Boomers reaching retirement age every day, attracting youth earlier is paramount in securing our workforce and the economy of tomorrow. By meeting Gen Z wherever they are – on their phones – through fun, skills training customized to go and grow with them, we are building a more qualified workforce for years to come. Our Games Include: Awareness: In-game content supports career opportunities and stigma reversal within specific industries and regions Aptitude: Games are customized users to gain proficiency in STEM, soft, and middle skills Access: Trackable performance data provides mentorship opportunities between industry and users, as well as a competitive platform for regional and state economic development Action: Rewards intrinsically align career pathways with user proficiencies