Joyce Teeuwen – Van Heeswijk

Joyce Teeuwen - van Heeswijk is an accomplished Senior Director at SKIM, overseeing the EU region and establishing the Paris office since November 2015. With a robust background in market research and commercial strategy, Joyce has excelled in guiding clients on pricing, portfolio decisions, and strategic communications. Prior experience includes roles as Senior Manager at L'Oréal, focusing on price and portfolio strategies, and as a Research Manager at Basis Research and Millward Brown, where expertise spanned brand evaluation and consumer insights for notable clients such as Coca-Cola and Unilever. Joyce’s educational foundation includes a Master's degree in International Business from Maastricht University and a Bachelor's in Marketing from Uppsala University.