SKIM
Krasimira Mladenova is an experienced professional in insights and growth strategy, currently serving as VP at SKIM since February 2019. Prior to this role, Mladenova held various positions including Research Director - Global at PRS IN VIVO from November 2012 to May 2018, and Research Director at Invoke Solutions from May 2007 to October 2011, where the Invoke methodology was developed for actionable insights. Mladenova’s earlier career includes roles such as Project Director at Perception Research Services, Business Analyst at JPMorgan Chase, and Project Manager and Event Coordinator at the Foundation for Entrepreneurship Development. Additionally, Mladenova has academic credentials including an MS in Marketing Research from Baruch College and BBAs in Marketing and International Business from Dowling College and the University of National and World Economy in Sofia, respectively.
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SKIM
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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality. What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline. Want to know more about being a SKIMmer? We are always looking for bright minds to reinforce our teams. Find out about SKIM, our people and our jobs at skimgroup.com/careers