Sierra Howe

Director CRM Marketing at SKIMS

Sierra Howe is an experienced marketing professional currently serving as the Director of CRM Marketing at SKIMS since April 2024. Previously, Sierra held the position of Director of CRM & Loyalty at Beautycounter from June 2021 to May 2024. At Fandango, Sierra advanced from Manager of CRM Strategy to Senior Manager of CRM Strategy between September 2015 and June 2021, leading CRM initiatives for both the core ticketing business and FandangoNOW service. Earlier roles include Social Media Manager & Marketing Coordinator, as well as Customer Service Manager at ZipRecruiter from October 2013 to September 2015. Sierra holds a degree in Communications with a focus on Public Relations, Advertising, and Applied Communication from California State Polytechnic University-Pomona.

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