Heba Fadel

Heba Fadel currently serves as the Chief Operating Officer at Skin Laundry Saudi Arabia, having joined in March 2024. Previously, Heba held the position of Senior Consultant focusing on Customer Experience and Business Transformation for Global Clients across the U.S, Lebanon, K.S.A, and Kuwait from 2022 to March 2024, where notable achievements included driving a 20% increase in revenue through customer experience strategies. Prior roles include Senior Consultant at Clipboard Health, Global Director of Customer Support at Instabug, Global Head of Experience at Swvl, and Head of Customer Experience at Uber, among others. Heba's extensive experience in customer support, strategy formulation, and operational efficiency has consistently resulted in enhanced customer satisfaction and retention. Heba holds an MBA from Paris ESLSCA Business School, an Advanced Diploma from CIM in Consumer Behaviour & Market Research, and a Bachelor’s degree from City University of Seattle in Mass Communication & Journalism.