Wladimir Lyra

Wladimir Lyra is a seasoned medical sales professional with extensive experience in the pharmaceutical and cosmetic industries. Currently serving as a Medical Sales Specialist at SkinCeuticals since February 2023, Wladimir has previously held positions as a Propagandista Vendedor at ADCOS Cosmética de Tratamento and as a hospital representative and technical consultant at Laboratório Cristália. Wladimir's career also includes roles at Pierre Fabre, Eurofarma, Chiesi Italia, and Merck Consumer Health Care. Wladimir's educational background includes a Master of Business Administration in strategic sales management and an Executive MBA in marketing management from Universidade Candido Mendes, as well as a Bachelor of Business Administration from Unigranrio.