Karin Hartelius

Karin Hartelius is an experienced professional in the fields of customer relationship management and business development, currently serving as CRM-ansvarig at SkiStar AB since October 2020. Prior experience includes serving as a Project Manager in Business Development at H&M, where notable achievements include leading the global roll-out of H&MxKlarna, enhancing customer experience across multiple countries, and managing e-commerce merchandising for key market segments in Germany and the UK/Ireland. Additional roles at H&M involved being a Buyer in the Global Buying Office and an E-commerce Merchandiser. Prior to H&M, Karin worked in Nordic Trade Marketing for L'Oréal Paris Make-up. Academic qualifications include a Master of Science in Business Administration and Economics from Umeå University, along with relevant studies at Lund University and University of Deusto.