Martin Løfqvist

Martin Lourdel currently serves as Media & Advocacy for La Provençale at L'Oréal, where responsibilities include influencer brief creation, media activations coordination, social media management, and event organization, along with press communications handling. Previously, Martin has amassed extensive experience in the fashion and beauty industries, acting as a consultant for Models Scout & Mother Agent, managing new face talent, and collaborating with renowned brands such as Saint Laurent and Louis Vuitton. Additional roles include junior press relations positions at Printemps and H&M and earlier experiences in public relations and media analysis at ANGELO SENSINI COMMUNICATION. Educational qualifications encompass multiple master's degrees in digital communication and luxury marketing from institutions like Sup de Pub and ECS.