Jiri Malacek

Jiri Malacek is currently the Executive Director of ŠKODA AUTO Czech Republic, responsible for sales and marketing activities aimed at promoting sustainable mobility and supporting e-mobility initiatives. Prior to this role, Jiri held multiple positions at Toyota Central Europe - Czech, including Head of Sales and Senior Manager of Sales, Fleet & Network Development, where responsibilities encompassed oversight of sales results and network development. Earlier experience at Toyota Motor Czech involved leadership roles in sales and marketing, along with product and planning management. Jiri's career began at Papirius as a customer care specialist, focusing on key client relations and sales. Jiri holds a Master's degree in Management, Marketing, and Economy from Charles University.