Darren Mark Noyce

Darren Mark Noyce is the founder of Skopos. Darren has over 20 years of experience in the market research industry.

Darren started their career at John Ardern Research as a Research Manager. Darren then moved to IRB International where they helped launch the Internet Monitor in 1995 and introduced and integrated Digital UsabilityTesting within the research world. In 1998, they joined MRSL/magenta as Director and launched i-Magen Digital Division. Two years later, they moved to Harris Interactive Europe as Director, Europe and helped bring Harris Interactive to Europe, including time in USA. In 2001, they joined dooyoo.com as Research Director and helped integrate insights from consumer reviews with expert consumer research from Skopos for clients including the BBC, Pricerunner, Budweiser, Currys, etc. Darren also led the development of the UK Panel (nowadays known as Opinion-People).

Darren has a proven track record in launching successful market research companies and products. Darren is an expert in digital research methods and has a passion for using technology to deliver insights that help their clients make better decisions.

Darren Mark Noyce has a post-graduate certificate in creative writing from the University of Cambridge. Darren also has a BSC (Hons) in Business, Marketing with Statistics from the University of Hertfordshire. Additionally, they have three A Levels in Economics, Maths, and Geography from Barton Peveril Sixth Form College. Furthermore, they have 10 O Levels, including Double Maths and Double English from Swanmore School (Hampshire). Darren is also an Awarded Fellow and Full Accredited Member of The Market Research Society since 1996. Finally, they have certification from CIM | The Chartered Institute of Marketing in CIM FCIM Fellow.

Christopher Harms - Chief Data Scientist, Michelle Jeffery - Finance Director, and Michael King - Director of Operations report to Darren Mark Noyce.