Niels Skovby Jørgensen

Niels Skovby Jørgensen currently serves as a Board Member at Skovlyst Production A/S, Denmark's largest specialty beer brand, since November 2010. With extensive experience in commercial leadership, Niels held the position of Chief Commercial Officer at REDUCED from August 2022 to September 2024 and served as Commercial Director - Country Lead DK at NielsenIQ from April 2019 to January 2022. Prior roles include Chief Sales Officer at Bisca A/S, Country Manager for Denmark and International Key Accounts at CO-RO A/S, and various positions at Theobrands, Eden Springs, Carlsberg Group, and Coca-Cola Bottler. Niels holds a BA in Marketing & International Management from Hanze and has completed additional training in negotiation skills and international business.