Daniela Casule

Daniela Casule is a Senior Marketing Manager at Sky Italia, responsible for the Pay per View business and has also led various marketing initiatives, including the "Sky Digitale Terrestre" proposition and quality-focused products such as HD and UHD/4K. Previously, Daniela held several key positions at Vodafone, where they managed customer reward programs and conducted budget analyses, and worked at Wind Tre, overseeing up-selling and cross-selling activities. Daniela's professional journey began as a Trade Marketing Intern at Unilever. They earned a degree in Economia Aziendale from Università Commerciale 'Luigi Bocconi' and studied Business Administration at Norges Handelshøyskole.