Lloyd Mason is a seasoned professional in strategic insight and analysis, currently serving as the Head of Strategic Insight at Sky since September 2014. Lloyd's career at Sky has also included roles as Insight Lead for Consumer Strategy, Insight Controller for TV, Future Platforms & Product Development, and Insight Manager for Product Design & Development. Prior to joining Sky, Lloyd worked as a Business and Strategy Analyst at Decipher Media Consultancy from October 2010 to September 2014. Lloyd holds a BA in Economics & Politics from the University of Reading and an MSc in US Politics & Contemporary History from the University of London.
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