Kumar Amrendra

Kumar Amrendra is currently the Head of Digital Marketing, Planning, and Data Science at Sky, where they drive digital transformation through AI-driven advertising and privacy-first strategies. With extensive experience in marketing measurement and data science, Kumar has previously held roles as Senior Manager and Marketing Strategist at EXL, and contributed as an Advisor at Nodals AI. Kumar earned an International MBA from IE Business School, further enhancing their expertise in business administration and management. Focused on delivering measurable outcomes and navigating complex commercial landscapes, Kumar continues to shape innovative digital marketing ecosystems.