Sam Munro is a Senior Insight Analyst specializing in customer experience, currently overseeing end-to-end analysis of customer research and qualitative data to provide strategic recommendations for CSG. Previously, Sam held various analytical roles at Sky and BSkyB, where they focused on deriving actionable insights from customer interactions and enhancing training evaluation strategies. With a Bachelor of Arts in Business from Glasgow Caledonian University, Sam is known for their infectious passion for customer advocacy, effective storytelling, and strong collaborative skills within diverse teams.
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