Tom White

Tom White currently serves as the Head of Retention Marketing at Sky, focusing on customer campaigns that enhance client retention and lifetime value. His extensive marketing experience includes previous roles as the Head of Customer & Product Marketing at Sky Mobile, where collaboration with major partners led to innovative product launches, and as Marketing Lead in the Customer Communications Experience team, specializing in retention strategies. Prior to Sky, Tom held senior director positions at Table19 and HeyHuman Agency, managing key accounts and digital marketing strategies for notable brands. Tom's career began in account management roles and includes a solid educational background in Business Studies from The Manchester Metropolitan University.