Dan Roberts

Dan Roberts is an accomplished professional in the media and advertising industry, currently serving as Group Agency Lead at Sky New Zealand since August 2025. Prior to this role, Dan excelled at Warner Bros. Discovery, where responsibilities included developing sales strategies, leading trading negotiations, and fostering client relationships. Dan held various positions at dentsu international from November 2015 to October 2020, including AV Director and AV Planning Manager, focusing on client needs and broadcast solutions. Dan began a career at FCB New Zealand from November 2010 to October 2015, progressing from Media Assistant to Media Buyer and Media Planner/Buyer. Dan holds a Bachelor of Business in Advertising and Management from AUT University, completed in 2011.