SkyCity Adelaide
Adam Heffernan is a seasoned marketing professional with extensive experience in the entertainment and hospitality sectors. Currently serving as the General Manager of Marketing at SkyCity Adelaide since July 2025, Adam has previously held significant roles at The Star Entertainment Group from 2019 to July 2025, including Senior Manager of Commercial Marketing for the Queen's Wharf Brisbane pre-opening team and National Trade Planning Manager. Adam’s expertise encompasses strategic marketing alignment across multiple properties, customer strategy development to fend off new market entrants, and innovative marketing initiatives that drove substantial revenue growth. Earlier roles include Senior Manager of Commercial Marketing at The Star Sydney, Media, Partnerships and Affiliates Manager at VGW, and various sales and marketing positions at The Star Sydney that honed skills in CRM management, lead generation, and campaign development, showcasing a comprehensive capability in driving successful marketing strategies and partnerships.
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SkyCity Adelaide
SkyCity Entertainment Group is one of Australasia's leading gaming, entertainment and hospitality businesses. We're a diverse and vibrant business with an equally diverse and vibrant team of over 5,000 people who work across our four locations in Adelaide, Auckland, Hamilton and Queenstown. An Australian and New Zealand publicly listed company, our business includes five world-class casinos, four luxury hotels, over 50 restaurants and bars, public car parking operations, New Zealand's largest convention centre, Auckland's iconic Sky Tower, and Corporate and Property Solutions teams who keep things ticking behind scenes. If you're looking for a place where you can work your magic as part of a fun, engaged team who want to do their best work, visit www.skycitycareers.com/adelaide. SkyCity Adelaide acknowledge the Traditional Custodians of this land on which we work, live and learn, the Kaurna peoples, and recognises their ongoing connection to land, waters and community. We also pay our respects to all First Nations people, and their Elders past, present and emerging. #workyourmagic #hospocareers #chefcareers #hotelcareers