Alexandra Kulachikova

Head Of Marketing Analytics at Skyeng

Alexandra Kulachikova has a diverse work experience that spans over a decade. Alexandra currently serves as the Head of Marketing Analytics at Skyeng since 2022. Prior to that, they worked as a Product Manager at N.Rich from 2022 to 2023, where they launched a new product called IntentHub and improved the core product N.

Before joining N.Rich, Alexandra worked at Semrush as a Product Manager for their Business Intelligence Tool from 2020 to 2022. During their tenure, they developed the tool from scratch, defined product strategies, and hired a team.

In 2020, they held the position of Product Marketing Manager, B2B at AVITO.ru. Within two months, they successfully recovered the company's revenue to pre-crisis levels. Alexandra also developed marketing strategies and implemented analytical cycles for marketing activities.

From 2018 to 2019, they served as the Head of Analytical Products Marketing at Yandex, where they promoted their analytical products. Prior to that, they played a significant role in growing and promoting Yandex.Metrica analytics solution.

Alexandra also has experience working at Google as a Google Analytics Expert from 2013 to 2015 and at GRAPE Advertising Agency as an Analytical Lead from 2012 to 2013.

Alexandra'searly career includes positions such as Performance Marketing Manager at SeoPult, Contextual Advertising Specialist at AlteGroup, and Associate Project Manager at Convergent Media Group.

Throughout their career, Alexandra has demonstrated expertise in product management, marketing analytics, strategy development, and team management.

Alexandra Kulachikova's education history includes a bachelor's degree in Music Theory and Composition from the Russian Academy of Music named after Gnesiny, obtained from 2001 to 2009. In 2022, they attended Product Lab for Computer/Information Technology Administration and Management, although no specific degree was mentioned.

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