Betsy Croft

Betsy Croft is an experienced marketing professional currently serving as the Global Head of Industry Marketing at Skyscanner since March 2020. Prior to this role, Betsy held various senior marketing positions at TripAdvisor from February 2006 to March 2020, notably as Senior B2B Marketing Manager and Senior Global Events Manager. Betsy's expertise includes developing comprehensive B2B events strategies, enhancing ROI-focused event marketing, managing diverse event portfolios, and overseeing event execution with agencies. Betsy holds a Bachelor's Degree in Communications with concentrations in Public Relations and Psychology from Boston University and has gained international experience through a study abroad program in London.