Martin Allen

Martin Allen is an experienced marketing professional specializing in customer marketing and lifecycle strategies. Currently serving as the Director of Global Lifecycle Marketing at Skyscanner since March 2020, Martin has previously held significant roles including Director of CRM & Performance Marketing at Moonpig and Senior Director of Global Customer Marketing at Expedia Inc, where responsibilities included overseeing P&L management, strategy development, and team leadership across multiple channels. Martin's expertise encompasses CRM, performance marketing, and data-driven customer engagement, enhanced through an educational background in leadership and marketing strategies from reputable institutions.