Juha Jarvinen

Juha Jarvinen is an accomplished executive with extensive experience in the aviation and travel industry. Currently serving as the Executive Vice President & Chief Commercial Officer at Virgin Atlantic since January 2019, Juha is responsible for the airline's total revenue and various key business units, including partnerships and global sales. Additionally, Juha holds multiple board positions, including Board Member at BritishAmerican Business and Non-Executive Director at QOCO Systems Ltd. A member of the SkyTeam Executive Board, Juha also holds a history of leadership roles, including Executive Vice President & Chief Commercial Officer at Finnair and President Emeritus of the Airline Passenger Experience Association, significantly contributing to the airline sector's development and passenger experience enhancement. Juha's educational background includes an MBA in Business Studies and Aviation from Universität für Weiterbildung Krems and a BA Honours in Business Studies and Tourism from London Metropolitan University.