Skyword
Frank McDade is a seasoned professional with extensive experience in content strategy and digital marketing across various industries. Currently serving as a Senior Account Director and Content Strategist at Skyword since January 2023, Frank leads content initiatives for enterprise-level organizations, focusing on developing high-impact content ecosystems. Prior roles include Senior Manager of Experience Strategy at PwC, where Frank managed client accounts and executed marketing strategies, and creative positions at Googly Moogly, Intoxalock, and Royal Caribbean International, emphasizing teamwork, play, and content innovation. Frank also founded Playn'at Toys, where entrepreneurial skills were demonstrated through business management and marketing, and held strategic roles at Buzzhoney and BGT Partners, enhancing content marketing and digital strategies for notable clients. Frank holds a B.S. in Sport, Arts, and Entertainment Management from Point Park University and studied improvisation at Upright Citizens Brigade Theatre.
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