Tabitha Adams, MBA, is a B2B marketing leader with a strong focus on demand generation and growth marketing. Currently serving as an Advisory Board Member for Demand Gen Report, Tabitha has held various roles including Director of Performance Marketing, Analytics, and Technology at Slalom, where they lead initiatives to enhance customer experiences through innovative marketing strategies. Tabitha has also contributed to organizations such as TigerText, D-Link USA, and Alteryx in demand generation capacities, and they served on the board of The Growth Ops Community. They hold a Master of Business Administration from UC Irvine and are pursuing a Bachelor of Arts at California Lutheran University.
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