Julie Peplinski

Julie Peplinski is a seasoned marketing data analytics professional with extensive experience in generating actionable insights for marketing strategies. Currently serving as the Sr. Manager of Marketing Data Analytics at Sleep Number Corporation since May 2013, Julie focuses on acquiring new customers, retaining repeat customers, and enhancing loyalty programs through advanced analytics. Prior to this role, Julie worked at ShopNBC from May 2005 to May 2013 as the Sr. Digital and Customer Analytics Manager, where responsibilities included measuring and analyzing marketing communications and leading customer analytics initiatives. Julie's career began at GfK Custom Research North America in 1994, where progression through various roles culminated in the position of Marketing Database and Insights Manager, leading multiple consumer insights projects across diverse industries. Julie holds a Bachelor of Science in Marketing from St. Cloud State University and further education from the University of Wisconsin-Stout.