Kevin Erickson

Kevin Erickson is an accomplished marketing data and analytics professional with extensive experience in leading analytics teams and strategies across various companies. Currently serving as the Director of Marketing Data & Analytics at Sleep Number Corporation since December 2014, Kevin develops an analytics capability that enhances the customer path from acquisition to retention. Prior roles include Sr. Digital Analytics Manager and Digital Analytics Manager at Sleep Number, focusing on the digital customer journey and e-commerce analytics. Previous experience encompasses online marketing analytics at EVINE Live Inc. and Mason Companies, alongside early marketing roles that developed strong foundational skills in analytics and advertising. Kevin holds a Bachelor of Business Administration in Marketing from the University of Wisconsin-Eau Claire.