Roberto Ribeiro da Cruz

Roberto Ribeiro da Cruz is an accomplished entrepreneur and executive in the healthcare technology sector, serving as Founder and Chairman of Pixeon since August 2012, where the company has become a leading provider of healthcare software solutions in Brazil. Under Roberto's leadership as CEO from 2012 to 2018, Pixeon experienced significant growth, innovation, and market consolidation, expanding its portfolio and transitioning to a SaaS revenue model. In addition to Pixeon, Roberto holds various board and advisory roles, including Independent Board Member positions at Neomed and Nuria, Angel Investor at multiple startups, and active participation in the GVAngels startup selection committee. Roberto's educational background includes an MBA from FGV and advanced management programs at prestigious institutions such as UCLA and Columbia University.