Hanneke van Keep

Hanneke van Keep currently serves as a Senior BI Specialist at Sligro Food Group, a position held since April 2023. Prior to this role, Hanneke was employed at BrandLoyalty from January 2015 to March 2023, where positions included Senior BI Analyst, Team Lead BI, CBI Analyst, and Customer Insights Analyst, focusing on program analysis, insights sharing, and customer data evaluation. Earlier experience includes a position as a Customer Intelligence Analyst at Underlined, where innovative text mining methods were applied to customer data analysis, and an internship that involved writing a master thesis on customer sentiment analysis. Educational qualifications comprise a Bachelor of Science in International Business from Maastricht University and a Master of Science in Marketing Research from Tilburg University, complemented by further studies at Vrije Universiteit Amsterdam, Open Universiteit, and Universitat Pompeu Fabra. Hanneke also held a full-time secretarial role on the board of M.S.R.V. Saurus, the Maastricht Student Rowing Association, and gained office support experience at ING Nederland.