Sheriden Baxter

Sheriden Baxter has a comprehensive work experience in various roles and industries. From 2020 to the present, Sheriden has held the position of Senior Director, Retailer Strategic Engagement & Delivery at Slyp. Prior to this role, from 2018 to 2020, Sheriden worked as a Principal Consultant, Ecommerce & Digital at Pattern International.

Before joining Pattern International, Sheriden gained experience at eBay, where from 2016 to 2018, they served as the Head of Integration, Retail. Prior to that, from 2012 to 2016, Sheriden held multiple roles at Luxottica, including Interim Director of eCommerce, Head of Digital Marketing, CRM & Social Media Manager, and CRM Manager.

Sheriden also has experience in the travel industry, having worked as a CRM Manager at Carnival Australia from 2010 to 2012. Additionally, they worked as a CRM Coordinator at Luxottica from 2009 to 2010.

Sheriden has also taken a sabbatical and engaged in travel from 2008 to 2009. Early in their career, they worked as a Marketing Assistant at Stateless from 2007 to 2008.

Sheriden Baxter has completed a Bachelor of Orthoptics degree from La Trobe University. In addition, Sheriden has obtained a Post-Graduate Certificate of Marketing from Monash University. Furthermore, Sheriden holds a certification in Mental Health First Aid from Mental Health First Aid® Australia, which was obtained in October 2021.