Kike Grávalos has extensive experience in the field of marketing and digital consulting, having worked as an independent consultant since February 2003 and held positions at various companies including SM Digital, Webcreativa S.A.S., and El Directorio agencia creativa. Kike's career in marketing began at ALSA, where multiple roles were undertaken from April 1996 to January 2003. Kike Grávalos earned a Diplomatura in Marketing de servicios empresariales y personales/financieros from ESIC Business & Marketing School between 1992 and 1995, and completed a Bachillerato at Corazonistas Zaragoza from 1985 to 1991, following earlier education at Colegio Público Brea de Aragón.