SM Digital
Santiago Arango is an experienced marketing professional with a strong background in strategic planning and brand management. As Accounts Director at SM Digital, Santiago leverages expertise gained from previous roles, including Product Manager Junior for Novartis, where responsibilities included the marketing strategy for the Ophtha Line and managing a significant annual budget. Santiago's experience extends to AIESEC in Colombia as Director of Communications, where implementation of national strategies improved communications for multiple committees. Prior roles include Marketing and Advertising Assistant at Punto Blanco, focusing on marketing strategies in the Latin American market, as well as contributions to the AIESEC International Congress Committee in Turkey. Santiago holds a Marketing Specialist degree from Universidad EAFIT and a Bachelor in Advertising from Universidad Pontificia Bolivariana.
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SM Digital
We are a digital agency with more than ten years of experience supporting our clients in the creation, production, communication and implementation of innovative and effective digital strategies. Our operation spans six offices strategically located in the United States, Colombia, Peru, and Panama. This geographic coverage fosters stronger relationships, faster response time and a better understanding of the specific market so we can meet the most demanding expectations of our clients. Our Team: With nearly 60 talented teammates with varied experience and strengths, SMD is proud to say our people are our strongest asset. Over the years, we've fostered a infectious culture that is creative, autonomous, and accountable--which helps generate significant results for our clients. We know that our company is only as good as our people. And we deliver our best every day. Once you get to know us, you'll remember us. You can find us in five different cities in America: SM Digital was born in Medellín, Colombia, in early 2003 with the name “Soluciones Móviles” (Mobile Solutions) and a few years later expanded to Bogotá. After continued growth fueled by our expanding roster of multi-national clients, SM Digital began serving clients globally in 2007. In 2010, the company decided to shift its commercial operations to South Florida, serving our international clients and the growing Hispanic market in the United States.