Santiago Arango

Santiago Arango is an experienced marketing professional with a strong background in strategic planning and brand management. As Accounts Director at SM Digital, Santiago leverages expertise gained from previous roles, including Product Manager Junior for Novartis, where responsibilities included the marketing strategy for the Ophtha Line and managing a significant annual budget. Santiago's experience extends to AIESEC in Colombia as Director of Communications, where implementation of national strategies improved communications for multiple committees. Prior roles include Marketing and Advertising Assistant at Punto Blanco, focusing on marketing strategies in the Latin American market, as well as contributions to the AIESEC International Congress Committee in Turkey. Santiago holds a Marketing Specialist degree from Universidad EAFIT and a Bachelor in Advertising from Universidad Pontificia Bolivariana.