Rex Lalata

Rex Lalata is a seasoned marketing professional with extensive experience in integrated marketing communications and brand management. Currently serving as Senior Brand Marketing Manager at SM Prime Holdings, Inc. since March 2019, Rex specializes in developing and executing comprehensive marketing campaigns across various media platforms to enhance brand visibility and drive business growth for SM Leisure Resorts & Residences. Previous roles include Assistant Director for Advertising Projects at Resorts World Manila, Communications Manager at Personal Collection Direct Selling Inc., and Marketing Communications Lead at Amway. Rex began a career in marketing communications as a Senior Copywriter at Euro RSCG Philippines and as a Newswriter at RJTV News & Public Affairs. Rex holds a BA in Communication and is pursuing an MBA at the University of the Philippines Diliman.