Bob Rose

Bob Rose is an experienced professional in the advertising and media sectors, currently serving as President at SMA NYC since 2000, where the focus is on enhancing the agency experience for clients and employees. Prior to this role, Bob held the position of Director of Account Services & Media Operations, emphasizing strategic and creative excellence. Previously, Bob was EVP Director of Media Planning at Initiative from 1998 to 2000, leading operations at the nation's largest media management firm. Earlier career experience includes serving as Media Director at hal riney and partners, where Bob developed media capabilities in a creative setting, and as Media Dude at Marschalk, gaining recognition for commitment and enthusiasm. Bob holds a Bachelor of Science in Marketing from the University of Arizona.