SMA Solar Technology AG
Doreen Breiter is an experienced marketing professional with a strong track record in various leadership roles. Currently serving as Senior Project Manager Marketing at SMA Solar Technology AG since February 2021, Doreen is focused on advancing the energy transition through solar power initiatives. Prior to this, Doreen was Co-Head of Marketing at Kapilendo AG, where responsibilities included content management, advertising, event coordination, and the implementation of the OKR Management process. Doreen has also held senior marketing positions at AUTO1 Group, where coordination of product launches and offline marketing campaigns was a key focus, and at avesco Financial Services, leading marketing and PR efforts for the company. Earlier experience includes a role at ETHENEA Independent Investors S.A., where Doreen developed and executed marketing strategies for B2B products. Doreen holds a Diplom in Business Administration from Technische Universität Dresden.
SMA Solar Technology AG
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SMA Solar Technology AG is a Germany-based developer of photovoltaic (PV) system technology. The Company operates through five segments: Residential, Commercial, Utility, Off-Grid and Storage and Service. The Residential segment focuses on small PV systems for private applications with micro and string inverters, energy management solutions, storage systems and communication products and accessories. The Commercial segment provides three-phase string inverters, energy management solutions, medium-voltage technology and other accessories. The Utility segment specializes in large-scale PV power plants with central inverters, and also provides grid services. The Off-Grid and Storage segment offers system technology for the integration of different battery technologies and power classes and collaborates with battery manufacturers and companies in the automotive industry. The Service segment comprises service and maintenance, operational management and the spare parts business.