Paul Rajotte

Paul Rajotte is a seasoned marketing professional currently serving as the Senior Director of Growth Marketing at Smack Pet Food since September 2025. With a robust background as the Owner of 81 Digital since February 2015, Paul specializes in freelance consulting for eCommerce brands, focusing on performance marketing and strategic initiatives. Previously, Paul held the Director of Operations position at Bakeshop Digital, managing growth for eCommerce, and served as Sr. Growth Manager at KULIN, where e-commerce marketing strategy was a primary focus. Additional experience includes a role as Director of Client Services at SplitBase, leading operations and client services for a CRO agency. Paul holds a Diploma in Multimedia and Communications from Saint-Boniface University and a Certification in Journalism/Broadcasting from the Academy of Broadcasting.