Smadex
Alex O. is an accomplished professional with extensive experience in marketing, content creation, and social media strategy. Currently serving as Content & Creative Lead at Alpega TMS since May 2024, Alex has previously held key positions, including Chief Marketing Officer at Foc Media and Social Media Strategist at El Terrat Gestiones XXI, S.L. Notable achievements include serving as Executive Producer for the program "Truca quan arribis" on the 3cat platform and leading content direction at Gamestry VOD. Other significant roles include Marketing Director at Tattoox during its growth phase, General Manager at 2btube, and Country Manager for Atrápalo. Academic credentials encompass a Master in Management Industrial Business from IQS Barcelona and ongoing studies in Marketing y Patrocinio en Esports y Gaming at Universidad Complutense de Madrid.
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Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.