Smadex
Caterina Papini has a diverse work experience. Caterina started their career as a Media & Communications Assistant at Pila Comunicación in May 2017 and worked there until February 2018. In November 2018, they joined Equipo Singular as a Social Media Assistant, working with brands such as Logitech, ghd, Ultimate Ears, Moët & Chandon, and las Bodegas Torres. Caterina'sresponsibilities included designing social media content strategies, monthly scheduling, analyzing results, and managing daily community management tasks. Caterina also handled live event coverage for fashion shows and red carpet events. In August 2019, they moved to Enrenow as an Account Manager, and their tenure there lasted until December 2022. Currently, they are a Jr. Client Growth Manager at Smadex.
Caterina Papini completed their Master's degree in Digital Marketing & Social Media at La Salle BCN from 2018 to 2019. Prior to that, they studied Relaciones públicas, publicidad y comunicación aplicada at Universidad del Salvador from 2012 to 2015. In April 2023, they obtained the AppsFlyer Essentials Certificate from AppsFlyer.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.