Smadex
Diego Borja is an experienced professional in digital marketing and programmatic advertising, currently serving as the Programmatic Strategy Associate Director at Smadex since November 2018. Diego has held various key positions within Smadex, including Head of Programmatic Operations VAS and Team Leader of Programmatic Adops. Prior to joining Smadex, Diego worked as a Digital Marketing Coordinator at mi.tv and Millicom (Tigo), where responsibilities included the creation and optimization of online campaigns across multiple platforms. Diego's career began as a Community Manager at PAXZU Colombia, Pimentone Media, and Geelbe, focusing on content creation and social media management. Academically, Diego holds a Master's degree in Marketing Management and Sales from Universitat de Barcelona and additional marketing qualifications from Universidad Europea Miguel de Cervantes and Universidad Central, complemented by an advanced English language degree.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.