Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.

Advertising

Internet

Marketing

Mobile

Smadex

Smadex's headquarters in Barcelona, Spain

The Programmatic Campaign Team at Smadex is responsible for the end-to-end management and optimization of mobile advertising campaigns. This includes analyzing data to identify target audiences, managing relationships with supply sources, and strategizing to enhance campaign performance. They leverage Smadex’s Real-Time Bidding engine to ensure ads are effectively placed based on dynamic data signals, ensuring optimal reach and engagement for global clients.

Programmatic Campaign Team

The Data Science and Engineering team at Smadex focuses on harnessing and analyzing real-time data to optimize the performance of mobile advertising campaigns. They develop and refine algorithms that drive the Real-Time Bidding engine, ensuring precise targeting, effective retargeting, and accurate ad placement to enhance user acquisition and engagement. Leveraging machine learning and advanced data engineering techniques, this team plays a critical role in ensuring Smadex delivers high-quality, data-driven advertising solutions to its global clients.

Data Science and Engineering

The Client Growth Team at Smadex focuses on expanding and nurturing relationships with existing clients to maximize their advertising success on the Smadex platform. They work to understand client needs, optimize campaign performance, and identify opportunities for upselling and cross-selling Smadex’s services. This ensures clients achieve their desired outcomes, such as acquiring high-quality users, increasing revenue through retargeting, and improving brand awareness. The team leverages data and real-time insights to drive strategies that align with client goals and enhance overall satisfaction and retention.

Client Growth Team

The Business Development Team at Smadex focuses on identifying and fostering new business opportunities to drive growth. They work on forming strategic partnerships, expanding market presence across EMEA, and establishing relationships with potential clients such as agencies, direct brands, app developers, and trading desks. The team also collaborates closely with other departments to ensure a seamless integration of new business initiatives, thereby propelling Smadex's innovative mobile advertising technology platform forward.

Business Development Team

The Leadership Team at Smadex is responsible for steering the company towards its strategic goals and ensuring the overall success of the mobile advertising technology platform. Comprised of executives including the Founder and CEO, CPO, COO, SVP of Growth, Chief Data Officer, Chief Revenue Officer, and Vice President of Gaming, the team focuses on driving innovation, optimizing operations, enhancing data-driven decision-making, expanding market presence, and fostering global client relationships. They work collaboratively to navigate the dynamic mobile advertising landscape and position Smadex as a leader in delivering high-quality, effective ad campaigns.

Leadership Team

The Sales and Growth team at Smadex is responsible for driving revenue and expanding the company's market presence. They achieve this by developing and maintaining client relationships, identifying new business opportunities, and optimizing sales strategies. This team works collaboratively to tailor advertising solutions that meet the specific needs of clients, ensuring effective user acquisition, retargeting, and brand awareness campaigns. Additionally, they analyze market trends and performance data to refine approaches and maximize the impact of mobile ad placements.

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Data Science and Engineering

Client Growth Team

Business Development Team