Smadex
Guillem Vidal Fité is a seasoned professional in machine learning and data science, currently serving as a Senior Machine Learning Engineer at Smadex since July 2024 and previously as a Senior Data Scientist at Chartboost, where Guillem designed and developed ad ranking solutions achieving over 95% recall. At BigML, Inc., from October 2017 to April 2023, Guillem led over 10 end-to-end machine learning projects across various industries, applying both supervised and unsupervised learning algorithms. Earlier roles include significant contributions at Strands as a Data Scientist and Data Director, where Guillem managed teams and developed efficient data systems for banking applications. Educational credentials include a Master 2 in ISI from Université Paul Sabatier and a Part Time Course in Big Data and Data Science at Universitat de Barcelona.
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.