Jordi de los Pinos

Founder and CEO at Smadex

Jordi de los Pinos has a diverse work experience with various companies. Their most recent role was as the Founder and CEO of Smadex, a mobile advertising technology platform that uses Real Time Bidding technology. Jordi founded the company in 2010 and focused on addressing the challenges that digital advertisers and marketers face in acquiring high-quality users and improving brand metrics.

Prior to Smadex, Jordi worked at Telefonica Digital as a Division Manager from 2008 to 2011. During their time there, they led the development of a global Content Delivery Network and was responsible for launching www.giffgaff.

Before Telefonica Digital, Jordi briefly worked at A.T. Kearney as a Summer Associate in 2007.

Jordi's longest tenure was at Qualcomm Inc., where they worked from 1999 to 2006. Jordi held the position of Senior Manager from January 2006 to August 2006, where they oversaw the team that designed and developed the prototype for the Gogo inflight Internet service. In addition, they were a Staff Engineer from November 1999 to January 2006, where they played a crucial role in the development of Qualcomm's CDMA technology, designing and implementing digital communications algorithms for their 3G and 4G modem chips.

Jordi de los Pinos completed their education with a Master of Business Administration (MBA) degree in Management from the MIT Sloan School of Management between 2006 and 2008. Prior to that, they pursued a degree in Electrical Engineering with a specialization in Wireless Networks from Télecom Paris from 1997 to 1999. Jordi also holds a degree in Telecommunications Engineering from the Universitat Politècnica de Catalunya, where they studied from 1993 to 1999. Jordi de los Pinos began their education at Escola Pia Granollers, but no specific degree or field of study information was provided.

Location

Barcelona, Spain

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Smadex

Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.


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Headquarters

Barcelona, Spain

Employees

51-200

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