Smadex
Lenka Knezova has extensive experience in programmatic sales and business development, currently serving as Head of Programmatic Supply at Smadex since June 2014, after holding positions as Programmatic Sales Director EMEA/CIS and Business Development Director. Prior to Smadex, Lenka worked at GE Money Bank in the Czech Republic from May 2010 to April 2014 as a Relationship Manager, focusing on managing and acquiring business partners for the loyalty scheme "bene+". Additional roles include Marketing Director at MEXX Reality, Marketing Manager at Philips, and Marketing Manager and Partner Information Manager at Hewlett-Packard. Lenka Knezova holds a degree from Prague University of Economics and Business, completed between 1999 and 2005.
This person is not in any teams
Smadex
Smadex is an innovative mobile advertising technology platform that places targeted ads on mobile devices. Smadex addresses the challenges of digital advertisers and marketers to deliver high-quality valuable users (acquisition), increase revenues from existing customers (retargeting) and improve brand metrics (awareness). Smadex’s Real-TimeBidding engine enables agencies, direct brands, app developers and trading desks to access global audiences at scale using any ad format across all mobile devices. We use real-time signals and data to drive our algorithms and decisions for who, where and how much to pay to place each and every ad. Since our humble beginnings in 2011, the mobile advertising market has exploded and continues to change, and we have always remained focused on building a cutting-edge platform that delivers exceptional mobile advertising campaigns for all our global clients.